Students who have successfully participated in this module will be able to:

  • describe the mutual influence of global processes and local developments
  • understand the social and cultural basis of business activities in the relevant cultural area of the host country and assess it for their own business activity.
  • discuss alternatives for business activity (market entry) taking into account the context (economic data on the region) and make suggestions.  
  • formulate business development and marketing perspectives for the target region, relating it specifically to their own programme (e.g. inbound and outbound tourism, trade fair activities, marketing and media landscape, typical cultural institutions in the country etc.); these perspectives are the subject of the student assignment with instructor guidance.

Area studies - English speaking countries

Area Studies - Latin America

Change & Innovation
  • Socio-technical and socio-economic drivers of innovation and change
  • Business possibilities for shaping innovation and change, in particular the strategic and organizational integration of different innovation perspectives (e. g. product and process innovation with the innovation of distribution)
  • Innovation and change as management task
  • The basic methods of innovation and change management
  • Business development
  • Case studies
Type of examination: learner's portfolio

Students who have successfully participated in this module will be able to:

  • identify the cultural fundament of political, social and economic practice.
  • recognize the polysemy of the term culture and classify its various definitions according to their respective viewpoint (narrow, extended closed, open) and their adscription to a discipline (e.g. cultural anthropology, economy, sociology, cultural geography).
  • applying postmodern theory (identity, critical theory), describe culture as a social construct.
  • critically reflect on their own culture from the point of view of economic geography and cultural anthropology.
  • apply methods of cultural analysis  (e.g. symbolic meanings, rituals, myths, vision, style),
  • illustrate and reconstruct elements of the own culture from a socio-historic perspective

Studierende, die dieses Modul erfolgreich absolviert haben, sind in der Lage:

•die Kulturgebundenheit der Managementpraxis zu erkennen und zu operationalisieren,
•die Vielfältigkeit des Kulturbegriffs zu erkennen und seine verschiedenen Definitionen in Hinblick auf die Ausrichtung des Begriffs (z.B. erweitert, offen, geschlossen) sowie auf die ausgehende Disziplin (z.B. Wirtschaftswissen-schaften, Kulturanthropologie, Sozialwissenschaften) zu klassifizieren,
•Kultur im Sinne der postmodernen Soziologie (Identitätsbegriff, Ideologiekritik) als gesellschaftliches Konstrukt darzustellen,
•die eigene Kultur aus wirtschaftsgeographischer und kulturanthropologischer Sicht kritisch zu reflektieren und Methoden der Kulturanalyse für betriebswirtschaftliche Fragestellungen anzuwenden (Symbolik, Ritualisierungen, Mythen, Visionen, Stile u.a.),
•Komponenten der eigenen Kultur (Zivilisation, Religion, Ethik, Gedächtnis, Identität u.a.) vor dem sozial-historischen Hintergrund zu rekonstruieren.